Release Date : September 7, 2007










September 5, 2007, APPLETON, Wis., —  Pierce Manufacturing Inc., North America’s leading manufacturer of fire and rescue apparatus, launched a newly designed corporate Web site, on-line at  The site showcases all of the Pierce innovative product line up offerings — including the recently launched Velocity™ and Impel™ chassis — safety features such as the industry’s first frontal air bags, and new customer deliveries.  The site also includes direct links to the Contender® by Pierce and Pierce Homeland Security Web sites.

The new Pierce Web site meets the needs of fire fighters searching for apparatus information.  Navigation through the site has been designed for easier click-through to locate the Pierce dealer network faster, or find information on aftermarket parts, accessories and service centers. Pierce Gear™ — the Pierce clothing and merchandise section — provides greater e-commerce capabilities to order merchandise and collectibles. The History section was enhanced with more information and photography, and the Career sections provides an easier on-line application process.

Pierce Manufacturing Inc., a subsidiary of Oshkosh Truck Corporation [NYSE: OSK], is the leading North American manufacturer of custom fire apparatus. Products include custom and commercial pumpers, aerials, rescue trucks, wildland trucks, minipumpers, elliptical tankers, and homeland security apparatus. In addition, Pierce designs its own foam systems and was the first company to introduce the Side Roll Protection system to fire apparatus. To learn more about Pierce, visit

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